Todays presentation is a simple SOP (standard operating procedure) Networking and network marketing for commercial cleaning services.
Often people don’t think about creating an SOP for marketing and sales tactics but this is the best way to increase success rates. Winging it usually is when our marketing tactics go sideways.
We want to pre-plan.
Welcome to our digital marketing agency servicing commercial cleaning, janitorial and carpet cleaning businesses. My name is Shane Deubell and I’m the owner of methodcleanbiz.com . I have owned cleaning businesses for almost 30 years now.
The biggest thing I have learned is each of these services have completely different demographics and business targets. There is no one marketing tactic that would be for all of them. A better viewpoint is to think of marketing tactics in terms of weighting, a residential service might use text more and commercial service email more.