This video is on how to figure out the right amount of frequency and reach when selling commercial cleaning services, janitorial services door to door.
This specific exercise is focused on a door to door sales route. We can apply this to any marketing plan, the point is we are never going to remember a tv commercial or radio advertisement after seeing it one time.
Its impossible to remember any form of marketing from experiencing it just one time. Our goal is to create a routine where we can contact X number of leads 3-4 times a year and with follow up direct mail or email 6-8 times a year in total contacts or touches.
You can find tons of research on this subject and it usually comes in between 6-11 times is the optimal number of contacts. What we are trying to figure out is what is the best return on investment for our marketing dollars.
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