Ready to get your commercial cleaning marketing efforts to the next level?
Today Mike brings back one of his favorite guests, Kieran Reed, owner of The Office Cleaners.
Kieran has been on the show before and we made such good pod-casting magic, that Mike invited him back to talk about commercial cleaning marketing.
Kieran starts off with a bang explaining how he has been using the Chet Holmes Dream 100 concept for his commercial cleaning marketing.
Instead of marketing to anyone and everyone, Kieran has identified a very small group to focus on.
There is a tremendous amount of power in focusing your commercial cleaning marketing, or any marketing efforts.
Once Mike and Kieran set the stage, Kieran explains that he has been successfully using direct mail as a key component to his commercial cleaning marketing.
listen in to hear what Kieran has been doing and the INCREDIBLE results he has been having.
But since making some tweaks to his offer he’s seen a decline in interest.
Kieran wants Mike’s coaching on how to make an effective offer that didn’t involve free cleaning.
Mike explains there are typically 3 segments of people you are reaching out to with commercial cleaning marketing:
The people that don’t have cleaners.
The ones that are already using a cleaner.
The guys that hate their people.
Hear about the unique problems that each group has that you want to overcome and best of all the one solution that will make it almost impossible to say no.
Also, Mike coaches that often offering “free” attracts the wrong customers. Customers that want something for nothing and are not willing to pay for quality results.
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Please watch: “Cleaning Business,Thanksgiving and Growth featuring Mike Campion”
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