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Demand for professional home cleaning services has been increasing rapidly among members of China’s growing middle class. The value of the home service industry in China surpassed 800 billion yuan (US$119 billion) in 2018, and Xin Heng is among those working in the sector who believe it could soon be worth over 1 trillion yuan (US$149 billion). Xin founded a professional home cleaning company in Beijing in 2016, and he now is making plans to expand his company so it can offer cleaning services to more than 20 cities in China by 2021.
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